What Are The Business Benefits To Going Green?

Business Benefits of Going GreenAre there any business benefits to going green?

This is an interesting topic because the definition of a “green company” is different for everyone and I think if you’re interested in a green company, you need to define your own definition of green. I truly believe this is extremely important because a lot of people are advertising and pushing their green status but the reality is many may not truly be “Green” depending upon your definition of it.

At the end of the day, you still have to run your business like a business, aka-making money, so you have to take that into consideration. You aren’t helping the environment by closing your business down because you couldn’t make a profit. If that’s the case, all the paper, work and energy you burned while running the business has gone to waste. Not very green after all!

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A few initiatives that any company can take on to become more environmentally friendly:

  • Reducing paper usage (even simple things like double-sided printing)
  • Purchase Energy Star compliant appliances
  • Have stricter rules around recycling waste
  • Use energy efficient heating/cooling and lighting

A few business benefits of going green:

  • Reduced costs with higher efficiency appliances
  • More efficient devices and processes can potentially increase productivity (create win-win situations)
  • Image and reputation benefits for contributing positively (When justified)

I write this blog with a certain amount of hesitation due to the amount of companies that wave the “green flag” around as a way to increase brand appeal. I think business owners should be weary of proclaiming themselves as a green company unless they are certain, a diplomatic environmentalist would agree. You don’t want to get yourself mixed up in a scenario where anyone is calling your business out for not walking the talk. It happens!

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At the end of the day, it should be about doing our part for the environment and acknowledging wasteful practices that cost us more money and of course that are bad for the environment.

It seems like a win-win situation, doesn’t it? Save the environment and a buck?

With all the marketing dollars that have been sunk into promoting green products, it’s important to exercise caution when purchasing products that claim to show you a greener way. Make sure that whatever you are purchasing makes sense for your business, budget and processes while doing it in the most efficient way possible, environmentally speaking and professionally speaking.

What are you currently doing to be more environmentally friendly in your business and what can you do better?

Have you discovered any business benefits to going green in your experience? Leave a comment below.



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