Surviving The Post-Christmas Sales Slump

kelowna accountantWhen you think about what’s going to happen after the holiday season, everybody talks about January and February being generally slower months. It takes people a little while to get “back in the saddle” when it comes to spending money again.

What Opportunities Are Available?

This is really the time you have to dig deep into your business. When you really think about it – when is the right time to move your business to the next level? It’s when you actually have time to do it.

When I think about January and February, I think about people getting upset about tough times and slow sales – that’s the time to create opportunities. That’s the time to go out there and meet that new contact, come up with a new approach to your marketing and to finally do some long term planning. If you take the time to sit down and strategize it is going to give you your future and set you up for success during the year.

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Curing The Winter Blues

It’s really important that you don’t get into the “Winter Blues” or whatever you want to call it. You have to stay sharp in business no matter what time of year it is or what the weather is like outside.

Stephen Covey always talked about sharpening the saw; it’s the 7th habit of highly successful people. When you take a look at sharpening the saw, there really is no better time to do it then the beginning of the year. It’s the time when many of us have time and it’s when you can take care of a new task with a fresh start and positive outlook

Everyone is running around like chickens with their heads cut off during the holiday season – generally not a good time to sharpen the saw. You’ll more easily create that time and energy when things slow down a bit.

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Plan & Execute

Pull out all those great ideas that you stocked your shelf with throughout the year. This is the time to be planning their execution. In a few more months you will be far too busy to consider how you are going to take it to the next level.

Remember all the times you thought how great it would be to have some time to breathe and get that new project going? Well that wish just got granted so you better get to work.

 

 

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